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On 4 November 2019, it was announced that KSI had signed with RBC Records and BMG to "take his music to the next level" and "further develop his music career in the US and internationally". It debuted at number 17 on the UK Albums Chart and at number one on the UK R&B Albums Chart. On 12 April 2019, KSI released a collaborative album with Randolph titled New Age. KSI released "On Point" on 17 August 2018, which was played during his ring walk for his second boxing bout. One week before its release, KSI announced that the EP would be his "final release" with Island Records and that he would be releasing music independently. The EP's second single, "Friends with Benefits", featuring MNDM, was released on 29 July 2016, reaching number 69 on the UK Singles Chart. The song charted at number 30 on the UK Singles Chart, and remained on the charts for another two weeks, moving to number 68 and then to number 96 before dropping out of the top 100.
In that video, KSI also confirmed he will be fighting on 31 August 2024, in Dublin, Ireland, and challenged American internet personality Slim Albaher and American mixed martial artist Anthony Taylor to a 2 vs. 1 outnumbered tag team match. Unlike the first fight, the rematch was a professional fight without the use of headgear. The fight ended as a majority draw, with two judges scoring the fight even at 57–57 and a third judge scoring 58–57 in favour of KSI. On 24 February 2018, it was announced that KSI would be fighting Logan Paul in a white-collar boxing amateur boxing match. The fight was won by KSI 1 minute and 37 seconds into the third round by way of technical knockout. On 30 May, KSI released another double-single with "Catch Me If You Can" and "So Far Away", the latter featuring S-X which had previously leaked in July 2024 alongside "Dirty".
In July 2024, KSI appeared in a YouTube video challenge by American YouTuber MrBeast titled "50 YouTubers Fight for $1,000,000". In September 2023, Forbes ranked KSI as the second top creator of 2023, earning an estimated $24 million. In 2019, he was ranked second by The Sunday Times in its list of the top 100 UK influencers. Shortly thereafter, he released a number of diss track videos criticising members of his then-former group, to which most of the members responded back with their own. A year later in November 2016, he was ranked first on Business Insider's list of "The 19 biggest British YouTube stars". In September 2015, KSI was ranked 15th on Business Insider's list of "The 15 most popular YouTubers in the world". On 18 August 2014, KSI teamed up with Endemol for a new sports show called Rule'm Sports.
Boxing Career
"Keep Up", the title song for KSI's debut extended play of the same name, featuring Jme, was released on 13 November 2015, reaching number 45 on the UK Singles Chart. The group produces online videos, most often consisting of challenges, sketches and video-game commentary, as well as selling exclusive Sidemen merchandise. Two further boxing events against American YouTuber Logan Paul took place, the second of which was a professional bout in which he won via split decision in November 2019. Creating hip-hop music as early as 2011, he first achieved commercial success with "Lamborghini" (featuring P Money) in 2015. In 2019, he was ranked second by The Sunday Times in its list of most influential online creators in the United Kingdom. He is also a musician, former boxer and recently bought a minority stake in Dagenham & Redbridge Football Club.
The song received a positive reception following the negative response to "Thick of It". On 19 November, KSI received BRIT Billion Award for amassing over one billion music streams in the UK. On 3 October, KSI released both songs as a double-single release, the latter of which was subjected to negative reception and mockery. The song peaked at number three on the UK ksi lucky wheel app trustpilot Singles Chart and became one of the UK's best-selling songs of 2020. KSI was scheduled to perform at Parklife, Longitude and Reading and Leeds music festivals in 2020 to promote Dissimulation, but these were later cancelled due to the COVID-19 pandemic.
Youtube And Online Career
Forbes reported that KSI was contracted to earn a minimum amount of $900,000 from his second fight against Logan Paul in 2019. Some estimates calculated the potential earnings at £30 million to £40 million from each fight, but KSI dismissed these claims, stating that his earnings were "a high amount" but "nowhere near £40 million or £20 million". On 6 March, Variety announced that KSI alongside After Party Studios will be producing a docuseries titled "Race to the Top", chronicling his takeover of the club similarly to "Welcome to Wrexham." In June 2021, KSI announced that he and Wasserman Boxing had partnered up to launch a boxing promotional company called 'Misfits Boxing'. In February 2021, KSI announced on Twitter the creation of his own record label named "The Online Takeover" in partnership with his music manager Mams Taylor. KSI and the Sidemen have founded multiple businesses throughout their online careers.
"We built something that none of us ever thought was possible especially back then when we were making random videos together and playing GTA," he said, referring to Grand Theft Auto. "But after a lot of thought, I've decided that I will no longer be doing Sidemen videos. Today, 31 May, will be my final Sidemen video." "I've gone back and forth on this decision for a very long time," he added. The newest series of Britain’s Got Talent will certainly have a different feel with the inclusion of KSI, who boasts a huge online following. In the years since, KSI has gone on to collaborate with major artists as well as performing at major music venues. KSI, whose real name is Olajide Olayinka Williams Olatunj, is often called ‘JJ’ by his friends and fans. But, to find out more about BGT’s newest YouTuber-turned-boxer, Metro has taken a deeper look into his background. On 17 August 2024, KSI, along with the Sidemen, appeared and was ranked 21st on The Times's list of "The UK’s top 30 richest gamers and creators in 2024", estimating £50 million in fortune shared among the group.
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He registered the YouTube channel KSIOlajidebt in 2009 and built a following through his commentary videos of the FIFA video game series. Olajide Olayinka Williams "JJ" Olatunjic (pronunciationⓘ born 19 June 1993), known professionally as KSI,d is a British influencer, musician, and former professional boxer.